Opening December 2026
Rough and Ready's own store is almost here.
Groceries and everyday essentials, a deli counter with fresh coffee, and cold beer and wine, right next to the Post Office. No more eight-mile round trip for one forgotten item.
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What we carry
Everything you need, without the drive into town.
Groceries & essentials
Staples, snacks, baking basics, dairy, and the everyday items you reach for.
Deli counter & coffee
Fresh sandwiches made to order, coffee to go, and a friendly face at the counter.
Cold beer, wine & more
A walk-in cooler stocked with cold drinks, beer, and wine.
Our story
Built by neighbors, for neighbors.
David and Chelsea Loesch are opening this store at 14503 Rough and Ready Highway — right next to the Post Office and the fire station — because the nearest option is an eight-mile round trip that the community shouldn't have to make for a forgotten gallon of milk.
David & Chelsea Loesch
Read more about us →We're hiring
Community Grocery Associates
Work close to home. Morning, afternoon, evening and weekend shifts. We'll train you on everything.
Apply nowCalling local makers
Make it here? We'd love to carry it.
We want the shelves to carry the best of Nevada County — art, crafts, baked goods, jams, produce and more.
Tell us about your goodsVisit us
Right next to the Post Office.
14503 Rough and Ready Hwy
Rough and Ready, CA 95975
Opening December 2026
Daily, 7 AM–9 PM